Campaign Copywriting | Multi-Channel

Client: Anytime Fitness | Apple Fitness+ Partnership

When Anytime Fitness partnered with Apple Fitness+, the campaign had to speak to everyone at once and to each person individually. As part of the agency copywriting team, I helped develop copy across a full ecosystem of touchpoints: segmented email campaigns, app push notifications, microsites, social, video, and launch materials—all requiring a consistent voice while speaking to distinct audiences, from long-time members to first-time Apple Fitness+ subscribers.